Test Creative Angles
Tested product, lifestyle and brand-focused messaging
Growth Stages
Market Segments
Hyper-local targeting
Campaigns focused tightly on South Cumbria and North Lancashire — reaching homeowners within the actual service area.
Homeowner audiences
Targeting built around homeowners with interest in home improvement, interior design, and property renovation.
Visual product creative
High-quality shutter imagery and room transformation visuals used to stop the scroll and demonstrate product quality.
Direct enquiry campaigns
Lead generation ads with instant forms designed to capture name, contact, and property details in one step.
Client Overview
- Industry
Fashion / Lifestyle Apparel - Platform
Meta Ads - Market
United Kingdom - Business Model
E-commerce
Primary Obstacle
The Challenge
Profitable Acquisition
Generating more purchases without sacrificing profitability.
Competitive Market
Standing out in a crowded fashion advertising space.
Traffic Quality
Attracting genuine buyers instead of low-intent clicks.
Clear Plan
The Strategy
Lead With the Product
Used strong product visuals to communicate value quickly
Optimise for Purchases
Focused decisions on sales, CPA and ROAS
Prioritise Winners
Stronger creatives received more focus while weaker ads were reduced
Improve the Funnel
Monitored CTR, CPC and conversion rate alongside purchases
Refine Audience Quality
Focused delivery on shoppers showing stronger purchase intent
Work Process
Project Timeline
A structured approach ensures transparency and timely delivery
1Campaign Audit
Reviewed targeting, creatives and the purchase journey
2Creative Testing
Tested different visual and messaging angles
3Winner Identification
Identified creatives driving stronger purchase performance
4Conversion Optimisation
Reduced inefficient spend and improved traffic quality
5Controlled Scaling
Prioritised proven creatives while continuing to test
Supporting metrics: 1.9% CTR, £0.70 CPC, £13.30 CPM.
Impact & Growth
0x
ROAS
Ad Spend Return
£0
CPA
Customer Acquisition Cost
0%
CVR
Website Conversion Rate
Testimonials
What Our Clients Say About Us
Great experience working with Codecrackersltd on Meta Ads. Professional team, clear communication and structured approach.
Oliver Wright
The Athletic Side Of Us OwnerInsights
Professional Insights
- Lead with the product: Strong visuals communicate value faster.
- Optimise for revenue: Purchases matter more than engagement.
- Test creative continuously: Different angles reveal stronger performers.
- Scale proven winners: Budget follows purchase performance.
- Watch the full funnel: CTR, CPC, CPA and CVR work together.
- Audience quality drives efficiency: Better-fit shoppers improved purchase performance.
