Structured Testing Phase
We used the first stage of the campaign to test different service areas, homeowner audiences, creative angles, and lead messaging.
Growth Stages
Market Segments
Strategy & Testing
Data-driven first month of local campaign testing
Local Homeowner Targeting
Reaching homeowners in high-intent service areas
Quote-Focused Campaigns
Driving enquiries from people looking for home improvement work
Retargeting
Re-engaging website visitors and form openers who did not enquire
Client Overview
- Industry
Home Improvements - Platform
Website / Lead Form - Market
United Kingdom - Business Model
Local Service-Based Business
Primary Obstacle
The Challenge
Low 2.9x ROAS
The business was spending on ads, but the return was not strong enough to support profitable scaling.
Wasted Ad Spend
Campaigns were not structured around the best-performing service areas, audience segments, or enquiry intent.
Inconsistent Lead Quality
The business needed more serious homeowners requesting quotes, not low-quality leads with weak project intent.
Clear Plan
The Strategy
Location-Level Targeting
Campaigns were refined around the areas producing stronger enquiry intent and better conversion value.
Homeowner Audience Refinement
We focused the campaign on homeowners most likely to need renovation, repair, installation, or improvement services.
Quote-Based Messaging
Ad copy and creatives were built around clear project enquiries, free quote requests, and service trust.
Retargeting Warm Prospects
We retargeted users who had engaged with the ads, visited the website, or opened the form but had not yet converted.
Budget Optimisation Post-Testing
After identifying stronger-performing audiences and locations, budget was shifted towards the campaign segments producing the highest return.
Work Process
Project Timeline
A structured approach ensures transparency and timely delivery
1Audit & Discovery
Reviewed the client’s existing campaigns, service offer, locations, and enquiry flow.
2Testing Phase
Tested different homeowner audiences, service areas, creative styles, and quote-based messages.
3Data Analysis
Identified which locations, audiences, and ad angles produced the strongest return.
4Scale & Optimise
Scaled the best-performing campaigns while improving retargeting and enquiry quality.
5Performance Review
Continuous KPI monitoring and campaign refinement to protect ROAS while increasing spend.
Measured outcomes from a structured portfolio turnaround
Impact & Growth
0x
ROAS Achieved
Up from 2.9x baseline
£0k
Revenue Generated
From £22,096 ad spend
0%
ROAS Improvement
2.9x → 6.7x
Testimonials
What Our Clients Say About Us
Codecrackers helped us turn our ads into a consistent source of quality enquiries. The team improved our campaign structure, refined the targeting, and helped us generate stronger returns from our ad spend. Their communication and attention to performance made a real difference.
Daniel Hughes
Home Improvement Business OwnerInsights
Professional Insights
- Spending the first stage on structured testing is not wasted budget — it creates the data needed for profitable scaling.
- Location-level targeting is critical for home improvement businesses because service area performance can vary massively.
- Quote-focused messaging works better than vague “contact us” ads because it attracts homeowners with stronger project intent.
- Retargeting warm prospects is essential because homeowners often compare multiple companies before making an enquiry.
- ROAS improves when campaign structure, creative, landing page, and follow-up process are aligned.
- Meta Ads can be a powerful growth channel for home improvement businesses when the campaign is optimised for real enquiries, not just cheap leads.
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