Luxury Audience Identification
Rebuilt targeting around high-income, luxury-interested audiences across premium categories and behavioural signals.
Growth Stages
Market Segments
Audience Research
Identifying high-value luxury buyers
Funnel Strategy
TOF, MOF & BOF campaign structure
AOV Optimisation
Shifting focus to premium products
Retargeting
Cart abandonment & cross-sell recovery
Client Overview
- Industry
Skin Care - Platform
Shopify - Market
United Kingdom - Business Model
Private Label (Multi-SKU Portfolio)
Primary Obstacle
The Challenge
Very Low Average Order Value
The brand's AOV was stuck at just $15, making it nearly impossible to achieve profitable returns regardless of ad efficiency.
Wrong Audience Targeting
All campaigns were targeting low-income audiences who couldn't afford the brand's premium, high-value products.
Identical Campaign ROAS
Every campaign returned the same ROAS, confirming that the same low-quality audience was being targeted across all ad sets.
Clear Plan
The Strategy
Interest Stack Targeting
Built interest-based audiences around competitor luxury brands and high-value lifestyle interests drawn from Google search trends.
Lookalike Audience Testing
Deployed lookalike audiences across multiple slots simultaneously to identify the highest-performing segments quickly.
Discount Offer on Premium Products
Collaborated with the brand manager to introduce targeted discount offers on expensive items — increasing perceived value and conversion rate.
Creative Video Ads
Produced premium video creatives showcasing high-value products to match the elevated audience's expectations and buying intent.
Audience Overlap Elimination
Excluded website visitors from top-of-funnel campaigns to prevent audience overlap and maintain clean data signals.
Measured outcomes from a structured portfolio turnaround
Impact & Growth
0x
Peak ROAS Achieved
Up from 4x baseline
$0k
Monthly Revenue
Up from $12K/month
0%
Sales Growth
In 3 months
Testimonials
What Our Clients Say About Us
CodeCrackers delivered exactly what they promised. We saw a clear jump in performance within weeks, and scaling from $12k to $62k per month in just 3 months was no small feat. Their approach to Facebook Ads and funnel optimisation was focused and data-driven, not guesswork. Communication was consistent, execution was fast, and most importantly, the results were real. If you want a team that understands growth and actually delivers, they’re a solid choice.
Daniel Hughes
Marketing Manager, Glow EssentialsInsights
Professional Insights
- Targeting the right income bracket is more impactful than any creative optimisation for premium product brands.
- Low AOV is almost always a targeting problem, not a product problem — fix the audience first.
- Lookalike audience slot testing allows rapid identification of top-performing segments without wasting budget.
- Excluding recent buyers from mid-funnel campaigns keeps data clean and prevents cannibalisation.
- Strategic discount offers on premium products are a powerful lever when combined with high-intent audience targeting.
- Allocating 70% of budget to TOF ensures a continuous pipeline of new high-value customers entering the funnel.
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