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Revenue Growth
The Portfolio Turnaround
Who We Are
The Challange
The client faced declining performance across five Private Label products in multiple categories, with weak conversions, inefficient advertising, and no clear growth strategy despite months of marketplace presence.
- Low Conversions
- Poor Visibility
- Wasted Spend
- Unclear Priorities
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SKUs Optimized
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Avg Conversion
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Revenue Concentration
Solution
Code Crackers conducted a full portfolio-level audit to identify structural, strategic, and performance gaps across all five SKUs.Each product was evaluated for category competitiveness, pricing position, margin sustainability, and scalability potential.Listings were rebuilt with SEO-driven keyword architecture, clearer value propositions, and conversion-focused visual assets. Advertising was restructured into SKU-specific PPC frameworks, incorporating search term harvesting, negative filtering, and performance-based budget allocation.Rather than scaling all products equally, we strategically prioritized two SKUs with the strongest upside, while stabilizing spend on lower-performing products to protect capital.
Results
- Monthly revenue increased from ~$9,800 to ~$22,500
- +129% revenue growth within 90 days
- Average monthly orders increased to 520–560 units
- Conversion rate improved from ~7.5% to ~12.4%
- Page 1 rankings achieved for 8 high-intent keywords
- 68% of total revenue driven by top 2 optimized SKUs
Case Studies
