%
Revenue Growth (90 Days)
Strategic Market Entry
Who We Are
The Challange
Launching a Private Label product in a competitive kitchen category required balancing rapid market entry, tight capital constraints, operational complexity, and long-term profitability without any prior Amazon performance data.
- Capital Constraints
- Operational Complexity
- No History
- Competitive Pressure
%
Post-Ad Margin
+
Page-1 Keywords
%
Peak Conversion Rate
Solution
Code Crackers implemented an enterprise-grade Private Label launch framework, managing strategy, operations, and growth end-to-end.We conducted advanced market intelligence to identify a commercially viable kitchen product based on demand, pricing, review velocity, and margin targets. A multi-supplier sourcing process was executed to optimize unit economics, reduce costs by approximately 18%, and align MOQs with cash flow.The product was positioned with clear differentiation through Amazon-compliant branding, SEO-driven listing architecture, and conversion-focused imagery. We managed the complete FBA supply chain—from production coordination to warehouse delivery, ensuring a seamless launch.A controlled PPC strategy was deployed to support keyword indexing and visibility, with spend scaled only where ROAS and contribution margins met defined efficiency benchmarks.
Results
Within the first 90 days, the product demonstrated strong commercial performance:
- Revenue increased 120% from Month 1 to Month 3
- Average ACOS stabilized between 24–28%
- Post-ad contribution margin reached ~32%
- Conversion rate improved from 9.8% to 15.6%
- Page 1 organic rankings achieved for 6 high-intent keywords
Case Studies
