Portfolio Audit
Identified structural and performance gaps across all five SKUs.
Growth Stages
CORE COMPETENCIES
Portfolio Audit
SKU-level analysis
Listing Optimization
SEO + conversion
PPC Restructure
Spend efficiency
SKU Prioritization
Focused scaling
Client Overview
- Industry
Amazon Private Label - Platform
Amazon UK - Market
United Kingdom - Business Model
Private Label (Multi-SKU Portfolio)
Primary Obstacle
The Challenge
Reversing declining performance across a multi-SKU Private Label portfolio without increasing risk or ad burn.
Low Conversions
Traffic wasn’t turning into sales
Wasted Ad Spend
Budget was leaking with no return
Poor Visibility
Listings failed to hold competitive rankings
Clear Plan
The Strategy
Listing Rebuild
Reconstructed listings with SEO-led architecture and clearer value positioning.
PPC Restructure
Rebuilt advertising at SKU level to eliminate waste and capture intent.
SKU Prioritization
Focused spend on two high-upside SKUs while stabilizing the rest.
Work Process
Project Timeline
A structured approach ensure transparency and timely delivery
1Week 1
Full portfolio audit and SKU diagnostics
2Week 2
Keyword research and listing rebuild
3Week 3
Visual asset updates and conversion optimization
4Week 4
PPC restructuring and budget reallocation
5Week 5
Performance monitoring and SKU prioritization
Measured outcomes from a structured portfolio turnaround
Impact & Growth
%
Revenue Growth
Within 90 days
%
Avg Conversion
Up from ~7.5%y
%
Revenue Focus
Driven by top 2 SKUs
Testimonials
What Our Clients Say About Us
Our portfolio performance used to be a source of constant headaches. The CodeCrackers team completely took over our PPC, listing optimization, and strategy. They literally turned chaos into profit. Revenue is up 129%, and my time spent worrying about Amazon is now zero.
Leon Lee
Amazon Wholesale account holderInsights
Professional Insights
- Portfolio-level decisions outperform SKU-by-SKU guesswork
- Not all products deserve equal ad spend or attention
- Conversion fixes unlock growth faster than traffic increases
- Scaling without structure is just accelerated
Contact Us
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